Joe Raquiza’s latest blog post!
It’s always important for me to give back to my community I serve as a business leader. However, losing sight of that goal is surprisingly easy. Not every business can afford to incorporate social “good” into their model, yet there are still ways you can use your business to give back. I recently read an article that interviewed members of the Young Entrepreneurs Council, an invitation-only organization made up of promising young entrepreneurs, to ask their opinion on the matter. Of course, some of these are more specific to startups, but nonetheless offer some interesting insights:
Lead by example: If you want your employees to give back to the community, then get involved yourself. Share your stories, and if you’re going to an event, encourage your team to join you. Likewise, make a point to support coworkers at their own events.
Give back at what you’re good at: Have people give back with something that they can do well; for example, as a basketball enthusiast, I volunteer on a local kid’s basketball team.
Sponsor a local charity event: Get your entire company involved with supporting a local charity event. This is a good way to generate value for the charity organizations, but also to get your own business some positive exposure.
Make social good a part of company culture: Companies can find great ways to make social good a part of their culture. For example, giving them a day off once a month to volunteer for an organization of their choice, or maybe creating partnerships with local nonprofits.
Give bonuses to charities: By offering employees a bonus to give to the charity of their choice, employees are given a chance to creatively give back for the social good.
Align interests: The company ContextMedia supports initiatives to give back, and encourages their team members to share their personal causes, supporting through attendance and tickets. Choose areas that align with what you do and support an organization.
Provide incentives: If you provide incentives, then people will be more likely to give back. The article talks about one hedge fund that selects a new charity to support every quarter, and every employee who donated $15 or more gets to enjoy business casual for the quarter.
Go pro bono: Nonprofits are always in need of talent, although they can’t always afford it. If for-profit employees are looking for a way to give back, then working pro bono is a great way.
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